Physical stores have the edge when it comes to back-to-school shopping.
Over half of respondents (58%) said they plan to buy (or have already bought) the majority of their items in a store and some online for apparel and footwear, according to global consulting firm BRG. When it comes to school supplies, 57% responded similarly. In fact, 23% of respondents said they will buy or have bought all of their apparel and footwear in a physical store, and 19% said they will buy or have bought all of their supplies in a physical store. For back-to-school shopping, physical stores are critical in driving customer satisfaction, the survey stated.