From UCF to the Florida Mall: Rock ‘Em Socks opens retail footprint

Rob Starkman has opened a graphic socks shop inside Florida Mall, a step up from his days dyeing socks for athletes at the University of Central Florida.

The 29-year-old, who started the business in 2011, has opened his new shop in a nearly 800-square-foot space near Kay Jewelers and Champs Sports.