Amazon’s latest store concept is designed to combine the personalization of e-commerce with the immediacy of brick-and-mortar shopping.
The first Amazon Style store will open later this year, year at The Americana at Brand, a lifestyle center in Glendale, Calif. The approximate 30,000-sq.-ft. store, designed to offer a high-tech shopping experience, will feature women’s and men’s apparel, shoes and accessories. The assortment will feature “hundreds of brands” chosen by fashion creators and “feedback provided by millions of customers shopping on Amazon.com,” according to Amazon.