Insomnia Cookies is expanding its footprint outside of the United States for the first time.
The cult-fave brand known for serving (and delivering_ warm cookies all day and late into the night will open stores in Canada and the U.K. in summer 2023. The late-night bakery is also planning to open dozens of new U.S. stores, maintaining its explosive growth trajectory and working toward an overall goal of delivering cookies to 95% of U.S. households. The company currently has more than 230 U.S. locations.