Dollar General is launching a new retail concept aimed at a more upscale shopper than its namesake stores but one that is just as appreciative of a bargain.
The discounter’s new format, called Popshelf, will features a non-consumable merchandise mix that includes seasonal and home décor, health and beauty essentials, cleaning supplies, party goods, crafts and more. (A “highly curated” assortment of some of Dollar General’s private labels will be featured.). Nearly all – 95% on the items are priced at $5 or less. Stores will average about 9,000 sq. ft.