Orlando Commercial Real Estate

Gen Z Might Provide The Boost Physical Retail Needs

Physical retail might have had a tough run recently, but if a new survey by A.T. Kearney is correct, the rising generation of U.S. consumers known as Gen Z will be more inclined to shop from brick-and-mortar stores.

An inclination toward physical stores among the enormous Gen Z might prove to be the medicine the retail sector needs. There are 61 million people in the United States born between 1995 and 2010, the years generally defined as Gen Z, CNBC reports.

The survey, How Gen Z’s Concern With Emotional Health Fuels Retail Growth And Failure, posits that the stress of living in the 21st century, especially as the first generation that is fully digital native, will influence how Gen Z shops. The survey polled 1,500 U.S. and Canadian consumers across four generations.

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