Orlando Commercial Real Estate

How Rockets of Awesome is looking to draw in both kids and parents with its first store

Children’s apparel brand Rockets of Awesome is opening its first pop-up store in New York City on August 8. It’s hoping — like other brands that started with e-commerce only — to better understand how customers who learn about the company for the first time by visiting the store behave versus those who first hear about it online. But, as a company that caters to both children and parents, it’s also looking at its store as a way to figure out how they want to shop together.

“More than anything for us, we’re just so hungry to learn and understand what the dynamic is,” said Rockets of Awesome founder and CEO Rachel Blumenthal.

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