Orlando Commercial Real Estate

Lego to open 160 new stores as other toy retailers suffer

Lego is rapidly increasing the number of its own-brand stores and investing heavily into ecommerce as it seeks to navigate the turmoil in the toy industry. 

Niels Christiansen, Lego’s chief executive, said on Tuesday it would open more than 160 new stores this year — an increase of almost 40 per cent, as the Danish toymaker draws the lessons from the collapse of Toys R Us and the Nordic region’s biggest toy retailer Top Toy. 

“We want to ensure that we stay really relevant even though there will be changes in the retail landscape. We still need kids to discover Lego. It’s about making sure we have the right access to kids,” he added. 

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