Macy’s Inc. will partner with another retailer and a gardening brand for the first time on an outdoor-themed related concept in 36 stores, including in Orlando.
The Cincinnati-based retailer (NYSE: M) launched Outdoor Story with Coraopolis, Pennsylvania-based Dick’s Sporting Goods (NYSE: DKS) and Marysville, Ohio-based Scotts Miracle-Gro Co. (NYSE: SMG) from July 9 until September. The concept, which will feature outdoor-inspired merchandise from the companies, also will have community events such as lawn games and gardening lessons.