Phat Ash Bakes owner shares how her Orlando gourmet cookie shop moved from social media-only to Mills 50

Ashley D’Acunto wants her gourmet cookie shop’s brick-and-mortar kitchen to operate more like a speakeasy, not a walk-up dessert destination.

The Phat Ash Bakes brand, which has built its following via word of mouth and social media fanfare, doesn’t rely on in-person publicity, D’Acunto said.